WWAD Zurich
October 1, 2026 Thank you for joining us!
We look forward to seeing you again in 2027. The date will be announced soon.
"I am so excited and look forward to welcoming all of you, so many friends, to this year’s WWAD in Zurich on October 1st. It is always an evening that energizes me, filled with new encounters, inspiring conversations, and laughs abut old times!"
Meet your Host
Daniel Kessler
Managing Director and Senior Partner
Daniel is Managing Director and Senior Partner in the Zurich office of BCG. He has been with BCG for roundabout 24 years, mostly in Zurich; as such and as former System Leader of BCG Switzerland, Daniel knows many members of the BCG Alumni network personally.
Daniel is a core member of BCG's Financial Services practice and globally leads the Wealth Management & Private Banking sector. He has advised leading financial institutions for many years. From large-scale transformations to digital innovation, he helps clients navigate complex change and deliver lasting impact. Having worked with clients across Europe, the U.S., Asia, and Latin America – and having spent time in BCG’s New York office – Daniel brings a truly global perspective to his work while remaining deeply rooted in and committed to Swiss values and Swiss business community.
Masterclasses
Participants had the opportunity to join exclusive masterclasses before the main event.
Leading in an AI-First World: People in the Age of AI
4:30 – 5:15 pm | 5:30 – 6:15 pm
Lucas Christenson (BCG, Partner) leads AI transformations across industries, helping organizations harness AI at scale by bringing together business strategy, architecture, technology development, and the change needed to make it useful. As Zurich's GenAI lead, he supports BCG through its own largest transfromation.
What you'll experience
In this session you will experience the future of leadership in a human-agentic world.
Leading in an AI-First World: People in the Age of AI
4:30 – 5:15 pm | 5:30 – 6:15 pm
Nina Kataeva (BCG, Managing Director and Partner) is based in the Zurich office. She joined BCG in 2009 and is the Global Topic Leader for Operating Model and Organizational Design as well as Practice Area Leader for People & Organization in Central Europe. She also drives the AI-First Operating Model topic globally.
Nina has led numerous large-scale operating model and organizational design transformations across industries, with a focus on AI-first operating models, classical organizational design, enterprise-wide steering, cross-functional collaboration, and agile & platform organizations. She works with clients in various sectors, supporting top-line growth, cost optimization, digitization, and business innovation.
What you'll experience
In this session you will experience the future of leadership in a human-agentic world.
10 Geopolitical Forces Shaping Global Business in 2026
4:30 – 5:15 pm | 5:30 – 6:15 pm
Cristian Rodriguez-Chiffelle (BCG, Partner and Director, Trade, Investment & Geopolitics) brings over 20 years of experience working at and with governments, firms, and international organizations, promoting strategies on global trade, investment, geopolitics, and economic development. As a leading BCG expert in geopolitics, trade, and FDI, his work spans a broad range of topics: from FDI acceleration, investment attraction and promotion, to bilateral and multilateral trade policy, FTA negotiations and implementation. He also advises on global value chains, nearshoring and supply chain relocation, as well as supporting international organizations on trade and FDI issues. A particular area of focus is geopolitics and how firms can build robust geopolitical capabilities – what he calls "Geopolitical Muscle".
10 Geopolitical Forces Shaping Global Business in 2026
4:30 – 5:15 pm | 5:30 – 6:15 pm
Kasey Maggard (BCG, Center for Geopolitics Executive Director) is a member of BCG's Geopolitics & Trade Impact team and the founder of BCG's Center for Geopolitics, where she serves as Executive Director. In this role, she leads the effort to position BCG at the forefront of the geopolitics and business agenda, overseeing the center's global strategy and operations, driving client activation on geopolitical issues, and developing both rapid response perspectives and flagship research that shape BCG's thought leadership. She also orchestrates a network of global experts to bring clarity and actionable insights to the convergence of geopolitics and business strategy. Kasey has worked with BCG for more than 20 years, based out of offices in Brazil, Mexico, Switzerland, the US, and the UK.
Her recent research spans some of the most pressing topics at the intersection of geopolitics and global business: Preparing for a New Era in North American Trade (March 2026) and Trade in Transition: How to Prepare for a Patchwork World Order (January 2026). Earlier work includes The Geopolitical Forces Shaping Business in 2026 (December 2025) and The US Tariff Patchwork Takes Shape (August 2025).
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